September was a Failure
September was a total and utter disaster. I didn’t hit any of my goals.😥
Three Reasons for the Failure (and What To Do Moving Forward)
Failure to Outsource
The plan was to outsource my editing in September. However, this didn’t happen. I couldn’t find an editor that I liked. This translated to hours and hours of me spending time editing. Really poor use of my time.
In October, one of my top priorities is to either find an editor OR figure out a way to streamline the editing process (using AI or some tech tools).
Unclear Funnel
My podcast features video and audio interviews with incredible guests, and my strategy has been to share short, engaging snippets (teasers) through LinkedIn posts. With over 10,000 LinkedIn followers, my goal was simple: drive traffic to LeverageAsia.com and convert that engagement into podcast subscribers.
But it didn’t turn out that way.
While my LinkedIn posts are getting tons of engagement, the issue is clear: people are staying on LinkedIn, and very few are actually clicking through to the website or subscribing to the podcast.
I need to rethink my funnel and conversion strategy. LinkedIn is still a valuable platform, but something has to change. What I’ve been doing isn’t working.
One potential issue is that Leverage Asia, as it’s currently positioned, may not be the most compelling topic for my LinkedIn audience. If that’s the case, I have two options:
Switch the entry platform to something like Instagram or TikTok.
Pivot to a more focused and compelling angle for Leverage Asia.
This doesn’t mean abandoning the theme, but perhaps I need to narrow or sharpen my focus to better resonate with my audience.
Juggling Too Much
September was a whirlwind. I was jam-packed with trips to Seoul, Korea for Korea Blockchain Week and BTCON Seoul 2024. I also made a business visit to Jakarta, Indonesia. Half the month, I was on the move.
When I wasn’t at conferences, meetings, or speaking events, I was managing my Ethos Fund responsibilities, including the launch of our 2024-25 New Venture Challenge (NVC). Balancing it all is no easy feat.
Looking back, I realize I need to adjust my goals to align better with my schedule. Given how much travel I had planned, I shouldn’t have been so ambitious. I should have been more realistic about what I could achieve.
October Goals
Here are my goals for October:
6 new interviews for the podcast
60 new mailing list subscribers (ALL active members!)
2 total interviews for the case studies
In September, I wrote one case study that performed reasonably well. 73.17% of the people who received it in their inbox actually read it. Now, I’m looking to build on that success.
For October, I’m planning to experiment more with longer-form written content to see how my target audience responds. Video may or may not be the answer. 🤔 Interestingly, my personal newsletter site, which has zero videos, gets more hits than LeverageAsia.com.
It’s time to dive deeper and figure out what truly resonates to drive stronger engagement. Gotta crack this code!
I’m determined to hit my goals this month!
Wish me luck!
I 🫶 you mucho.
