Pivotal Moment

I have both good and bad news from October.

Good news?

Season 1 come to a successful close! 10 episodes in two months! 🥳

Bad news?

I’ve been at it all wrong. 🫤

And it's because I'm so darn (up in my face) close up to this project.

“Action creates information!” my buddy Thanh Le of Coin98 likes to say this. And he's absolutely correct.

I've been going about Leverage Asia all wrong because this is my first time doing a podcast. It's my first time flirting with this type of “project”.

Dang it! It shouldn't even be called a project!

You know who runs projects? Scientists and people who aren't running a business!

BUT I’m glad I moved and acted. Now I have more data and information. Now I KNOW I am doing it wrong.

Podcasting isn’t the business. Media isn't my business. But I was so caught up in the learning and ‘just doing’ that I lost sight of my main objective.

Leverage Asia is first and foremost a catalyst for a movement—business expansion movement between Asia and America. The podcast should have been orbiting around this central theme.

But I have been aimlessly just interviewing, interviewing, and interviewing. 😔

In November, I'll put everything on a short pause to quickly pivot and construct the Leverage Asia platform around this new found clarify.

My podcast and any media play I do should bolster my business; NOT distract from it!

Thank you for staying tuned—for those who are tracking Leverage Asia. If you LOVE working with Asia and America, great and exciting things are coming your way! 🤗

My goal for November is for me to bring this newfound clarity to you and the world, and to get more people to join me in catalyzing more business between Asia and America!